The decisive factor that propelled this region to national prominence as a ski resort was the opening of Appi Kogen Ski Resort in 1981 (Showa 56). During the peak of the bubble economy, affixing an "APPI" sticker from Appi Kogen to one's car became a major craze. To this day, it continues to draw numerous winter sports enthusiasts not only from Japan but also from overseas.
Hachimantai-Appi Snow Resort is an area where winter sports enthusiasts from around the world, from beginners to experts, can enjoy the finest snow quality, earning it high praise.