One of the decisive factors that made this region famous throughout Japan as a ski resort was the opening of the Appi Kogen Ski Resort in 1981. During the heyday of the bubble economy, there was a huge boom in the number of people putting "APPI" stickers on their own cars. To this day, the ski resort attracts many winter sports enthusiasts from Japan and abroad.
Hachimantai-Appi Snow Resort is an area where everyone from beginners to experts can enjoy the superb snow quality that is highly praised by winter sports enthusiasts from all over the world.