However, the Matsuo Mine, which had enjoyed a prosperous period, began to decline as demand for sulfur ore disappeared. As a move to turn the business around, the company embarked on tourism development, including ski resort management, and around 1962 opened Hachimantai International Ski Resort, the first ski resort in Iwate Prefecture to be equipped with lifts. The Hachimantai Kanko Hotel was also completed in the same year. This was the moment when a full-fledged reinforced concrete hotel was born in the Hachimantai area, which until then had only had youth hostels and huts. The number of tourists increased year by year, as they could enjoy the great nature of Hachimantai and stay overnight after skiing. However, the decline of the mining business could not be halted, and the Matsuo Mine ended its history in 1969.
One of the decisive factors that made this region famous throughout Japan as a ski resort was the opening of the Appi Kogen Ski Resort in 1981. During the heyday of the bubble economy, there was a huge boom in the number of people putting "APPI" stickers on their own cars. To this day, the ski resort attracts many winter sports enthusiasts from Japan and abroad.
Hachimantai-Appi Snow Resort is an area where everyone from beginners to experts can enjoy the superb snow quality that is highly praised by winter sports enthusiasts from all over the world.